Kendra Clayton

By Kendra Clayton The testimonial: A time-tested approach to selling that makes its mark by giving a voice to the customer—the person who already tried X and now believes in it wholeheartedly. But do prospects always believe testimonials are the real deal? Liberty Reverse Mortgage (LRM) didn't want to take any chances, so it gave a little face time to two very important people. In a 5-1/4" x 7-1/4" effort received in the Who's Mailing What! Archive in March, LRM teases prospects into the envelope with the words "DO NOT BEND" and "PHOTO ENCLOSED" on the outer. Once inside, the prospect finds a

By Kendra Clayton I'm certain you've heard the expression, " ... like a fine wine," referring to something rare and extraordinary. But what, exactly, determines a fine wine? First, there's color and clarity. Second, a fine wine's aroma is scintillating and rich. Third comes the much-anticipated taste. It must be savored for the full body to come forth; a perfect balance of fruit, alcohol and acidity. This process, used to determine a wine's worth, can be broadly applied across the market of its connoisseurs as well. Oenophiles, or wine connoisseurs, are a rare breed, made all the more difficult to hone in on

By Kendra Clayton Let yourself drift back to childhood, to those vividly illustrated storybooks your mom read you, with fun, believable characters that made you feel all warm and cozy inside. It's the rekindling of that feeling Mary Engelbreit strives for with her whimsical illustrations. And it's that feeling her magazine, Mary Engelbreit's Home Companion (MEHC), then translates into home design. et yourself drift back to childhood, to those vividly illustrated storybooks your mom read you, with fun, believable characters that made you feel all warm and cozy inside. It's the rekindling of that feeling Mary Engelbreit strives for with her

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