I’ve always been a fan of hockey — a gritty, unapologetic free-for-all on ice. And now Philadelphia, where I live, has a mascot for the Flyers that embodies all of that — with the Kim Kardashian imitation pose tweet to prove it. And “Gritty” is going viral for that very reason. Absurd and outrageous branding and marketing efforts like these are what the Internet loves to hate.
During the past few years, as social media has become a bigger part of the digital marketing picture, there have been several highly publicized social media blunders by big brands. The most recent examples are the @Patriots tweet and U.S. Airways' graphic photo, which someone managing the airline company's Twitter account accidentally tweeted to a customer.
Online Marketing Expert Ken Wisnefski Announces the Internet Has Changed the Holidays Forever Posted on Dec 05, 2011 Comments 0 Online Marketing Expert Ken Wisnefski Announces the Internet Has Changed the Holidays Forever Kenneth C....