Ken Wheaton

Heather Fletcher is senior content editor with Target Marketing.
Melissa Ward is the managing editor for Target Marketing, and she has opinions! More importantly, she's a nerd for great copy and design, a disciple of authenticity, and really loves it when marketers get it right.

No one wants to make a mistake, much less a highly visual mistake on social media. But it happens, and it happened to Ad Age last week. Guess what? No one was fired, angry readers and Twitter followers didn't surround Ad Age's office with pitchforks, and surely no one died (well, Michael Delligatti, the inventor of McDonald's Big Mac did die last week and has gone on to the Golden Arches in the sky ... but that's only slightly related.)

Raising $3 million in a day from an email fundraising-to-Web conversion path may prove presidential candidate Donald Trump knows his digital marketing, but it still puts him far behind the war chest of rival Hillary Clinton, who recently got labeled old-school by a speaker at Cannes.

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