Ken Harrigan

By Lois K. Geller Years ago, when I was working at Vickers & Benson Direct in Toronto, Ken Harrigan, then chairman of Ford of Canada, called about a problem the company was having getting women buyers into Ford dealerships. Its latest attempt was to offer a lovely cut-glass dish just for those shoppers who stopped by. It got a great response. The women would double-park in front of the dealership, dash in, hand over their response cards, get the dish and dash out. We did some research and decided the best way to woo female prospects was to begin a dialogue with them and

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