Kelly Ford Buckley

Heather Fletcher is senior content editor with Target Marketing.

Whittling down the thousands of MarTech offerings to a single-digit listing of the hottest, most memorable platforms was difficult. But it was fun, considering the variety — from nascent data-driven software providers to Pinterest — that benefited from the bounty of $134 billion in funding distributed from 2010 to 2015, according to VentureBeat.

If they need to be reductive and name just one type of MarTech that’s getting funding these days, experts say it’s “data.” Analytics and data, specifically.

More Blogs