Kelly Cooper

Melissa Ward is the managing editor for Target Marketing, and she has opinions! More importantly, she's a nerd for great copy and design, a disciple of authenticity, and really loves it when marketers get it right.

Happy New Year marketers! We hope you all had a fantastic holiday with your loved ones, but now it's time for you to roll up your sleeves and jump back into the thick of it. To help you find some focus as 2020 kicks off, consider these five marketing predictions from thought leaders across the industry.

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