The world’s most influential CMOs bring in more than ROI and they influence more than their companies and their verticals. Much the same as Target Marketing’s list of the most influential marketers, Forbes came up with a report that valued customer-centric and value-driven CMOs at the top.
Unilever representatives are threatening to pull ads from Facebook and Google, which “it says have become a ‘swamp’ of fake news, racism, sexism and extremism,” reports CNNMedia yesterday.
The year 2010 will be known for many things, but in the marketing world, it might be the tipping point of the global CMO. Last September, L'Oreal tapped Marc Menesguen as its first global chief marketing officer, a month after Ford Motor Co. appointed Jim Farley group VP-global marketing. In December, General Motors Corp. broadened U.S. marketing chief Joel Ewanick's responsibilities to global CMO. Last April, Estee Lauder anointed its first executives with global scope across all brands.