Keith Bradsher

Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.

When the media get hold of a juicy story—one that inspires outrage or prurience—they will continue to run with it until something more outrageous or prurient overshadows it. Such was the case with Watergate and the Monica Lewinsky scandal that plagued the Clinton presidency. These pale to the gross mishandling of national public relations by the government and the private sector of China. In 50 years of being a news junkie, I cannot recall a tectonic success—the roaring Chinese economy—being so badly trashed by greed, incompetence and appalling PR. With a 1.3 billion population, China is governed by an iron-fisted Communist regime. But with millions of individual

ROTFL I almost fell off the chair when I saw Lawrence Van Gelder’s little squib (reprinted in full nearby) in The New York Times, reporting that the Chinese have edited “Pirates of the Caribbean” because one of the characters “vilifies and humiliates the Chinese.” Imagine! The premier pirates of American films and other intellectual property not only have pirated yet another blockbuster, but also have edited out a Chinese character because it was “in line with Hollywood’s old tradition of demonizing the Chinese.” Is it time to rethink doing business with China? I am not talking human rights and animal abuses such as:

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