You might have heard of a big event that happened last week in the USA. No, not THAT one. I’m talking about but the presentation of the Direct Marketing Club of New York’s 2018 Silver Apples honors. Here's more about the awards, from the Silver Apple honorees themselves.
Understanding how to ignite customer engagement starts here in San Diego at DMA2014 with keynote presentations, advice from thought leaders, and insight from VIPs. "The central theme at DMA2014 is all about building and creating engagement," said DMA President Jane Berzan. "This year's event is a week-long experience that explores the connections between brands and consumers that can ignite customer engagement." So we got a few of them together to ask: What is engagement, and how does it fit into data-driven marketing?