Nothing celebrates women more than the letter "W," right? In this episode of "What Were They Thinking?" McDonald's flipped its iconic golden arches — for one day only, March 8 — in an effort to celebrate women for International Women's Day, which made Melissa want to flip a table.
Top 10 lists are everywhere this year. I even ran across a top 10 list of top 10 lists—hilarious! My list is about the most interesting people that I came across in B2B marketing during 2017. I find them fascinating not only as interesting people, but also for making valuable contributions to our business and our world. So, meet this year’s fascinating B2B marketers.
What constitutes a useful buyer persona? What should you include in a buyer persona for your organization? There are differing opinions on the exact recipe. The field of persona development is similar to the art world — different practitioners have models and styles that work for them and their clients.
Join us on 4/28 as the hilarious Ann Handley of MarketingProfs, buyer persona guru Tony Zambito, and Cintell CMO Katie Martell stage a B2B marketing intervention. Learn how to build personas that inform actionable strategies, and craft marketing content that doesn’t make people want to poke their eyes out.