Katie Martell

Katie Martell is CMO and co-founder of Boston-based marketing software provider Cintell.

Ruth P. Stevens consults on customer acquisition and retention, and teaches marketing at companies and business schools around the world. She is past chair of the DMA Business-to-Business Council, and past president of the Direct Marketing Club of New York. Ruth was named one of the 100 Most Influential People in Business Marketing by Crain's BtoB magazine, and one of 20 Women to Watch by the Sales Lead Management Association. She is the author of Maximizing Lead Generation: The Complete Guide for B2B Marketers, and Trade Show and Event Marketing. Ruth serves as a director of Edmund Optics, Inc. She has held senior marketing positions at Time Warner, Ziff-Davis, and IBM and holds an MBA from Columbia University.

Ruth is a guest blogger at Biznology, the digital marketing blog. Email Ruth at ruth@ruthstevens.com, follow her on Twitter at @RuthPStevens, or visit her website, www.ruthstevens.com.

Nothing celebrates women more than the letter "W," right? In this episode of "What Were They Thinking?" McDonald's flipped its iconic golden arches — for one day only, March 8 — in an effort to celebrate women for International Women's Day, which made Melissa want to flip a table.

Top 10 lists are everywhere this year. I even ran across a top 10 list of top 10 lists—hilarious! My list is about the most interesting people that I came across in B2B marketing during 2017. I find them fascinating not only as interesting people, but also for making valuable contributions to our business and our world. So, meet this year’s fascinating B2B marketers.

What constitutes a useful buyer persona? What should you include in a buyer persona for your organization? There are differing opinions on the exact recipe. The field of persona development is similar to the art world — different practitioners have models and styles that work for them and their clients.

Join us on 4/28 as the hilarious Ann Handley of MarketingProfs, buyer persona guru Tony Zambito, and Cintell CMO Katie Martell stage a B2B marketing intervention. Learn how to build personas that inform actionable strategies, and craft marketing content that doesn’t make people want to poke their eyes out.

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