Kathy Selker

Heather Fletcher is senior content editor with Target Marketing.

Being ignored by male doctors when you say you’re in pain. Seeing all-male government panels discussing women’s reproductive health. Then noticing health ads on TV are mainly about male medical issues — usually involving bathtubs. These are the opportunities healthcare marketers have to address when they start effectively reaching women, and one expert suggests the best method is emotional connection using an old-fashioned marketing channel — TV commercials.

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