Healthcare marketing strategies that reflect consumer preferences for positive customer experiences can be as much as twice as successful as campaigns that ignore that aspect, according to a healthcare marketing agency leader.
Being ignored by male doctors when you say you’re in pain. Seeing all-male government panels discussing women’s reproductive health. Then noticing health ads on TV are mainly about male medical issues — usually involving bathtubs. These are the opportunities healthcare marketers have to address when they start effectively reaching women, and one expert suggests the best method is emotional connection using an old-fashioned marketing channel — TV commercials.