By Irene Cherkassky An effective mailing often engages recipients on several different levels. When communications providers Sprint and Nextel merged, the new Sprint had the task of introducing the combined brand to existing customers of both marketers. The solution came in the form of a square, three-paneled, fold-out self-mailer, with an added twist--a "flapper" element affixed to the interior center panel of the piece (Archive code #808-173857-0509B). This effort was sent out as a single mail drop in early September 2005 and was one component in a direct campaign designed to inform customers about the companies' upcoming merger. Other components of
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