Kathleen

Marketers Need to Prepare Now For The Aging of The Baby Boom—Or Risk Losing Out on a Huge Opportunity By Alicia Orr Suman Between 1946 and 1964 in the post-WWII population bubble called the baby boom, 76 million Americans were born. In 2006, the baby boom will turn 60, and the leading edge of the baby boom generation will approach retirement and "senior" status. According to a new AARP study, Boomers at Midlife: The AARP Life Stage Study, boomers are drawn together by their collective experiences. As members of one of the largest generations in American history, they've experienced Vietnam and Watergate, the

More Blogs