Kate Kelly

Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.

For the first time, hedge funds will be allowed to advertise to the general public under a rule adopted Wednesday by federal regulators. The Securities and Exchange Commission voted to lift a decades-old ban that prevents hedge funds, private equity firms and other private investments from marketing their investments to a wide audience. Hedge funds are still allowed to sell securities only to an exclusive group of investors: those with a net worth of at least $1 million, excluding their primary residence; or annual income of more than $200,000 in each of the two most recent years. About 7.4 percent

Think Before You Act Feb. 2, 2006: Vol. 2, Issue No. 9 IN THE NEWS Multimedia Launch of 'Bubble' Gets Mixed Response An experiment in launching a movie almost simultaneously in the cinema, on cable television and on DVD attracted few theater-goers, although the film has done well in DVD orders, according to its makers. —Sarah McBride, The Wall Street Journal, Jan. 30, 2006 In the film world, the time-honored sequence for release of a new movie is theater distribution first, followed by DVDs for purchase and rental, and finally presentation on cable or network TV. "Bubble" is a low-budget thriller directed by

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