Kate Kaye

Melissa Ward is the managing editor for Target Marketing, and she has opinions! More importantly, she's a nerd for great copy and design, a disciple of authenticity, and really loves it when marketers get it right.
Heather Fletcher is senior content editor with Target Marketing.

You’d think by now brands wouldn’t still be dealing with political fallout from President Donald Trump’s entrance into the Oval Office, but they are — whether the boycotts are pro- or anti-Trump. A quarter of Americans aren’t buying certain brands, and they blame politics, says a recent Ipsos study.

With the tumultuous 2016 presidential election ahead of us, you can't crawl out of bed without something political crawling in — or maybe that's just my problem with reading the news in bed on my phone most mornings. But that's how I came across this Ad Age story about Gary Johnson's presidential campaign stealing agency Spark's brand concept.

One sure-fire prediction for 2014: privacy will remain a hot topic for consumers, legislators and any business that stores or uses personal or financial data. Just ask Target. Or Snapchat. Yet 2014 will bring more than just talk. New laws and industry self-regulation for privacy protections are taking shape in ways that will affect marketers in the coming year. Here are three of the most important things to watch

ClickZ News By Kate Kaye, ClickZ, Jul 22, 2010 Share tweetmeme_source = 'clickz'; tweetmeme_service = 'bit.ly'; At a House subcommittee hearing yesterday, business and consumer groups discussed two privacy bills, revealing key areas of contention that could significantly affect online advertisers. Among the sticking points: FTC rulemaking authority, the ability for private individuals to sue alleged violators, data sharing, and safe harbor for corporations. Both pro-business witnesses and privacy advocates suggested that a bill introduced Monday by Rep. Bobby Rush represented progress on an issue Congress has poked into for over two years now. A draft bill floated by

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