Karla Zimmerman

Bringing life into the world can be done in countless ways. Of course, the most obvious means of achieving this feat is through the propagation of the human race, but when taking into account the creative process, less concrete definitions of “conception” slowly begin to take shape. Take, for instance, the sheet of paper upon which this story is printed. Before Inside Direct Mail, it was clean, void, empty. But from it, a story was born—and from others just like it, the publication you’re now reading (and hopefully, enjoying). Much like a new parent, the creative professional faces a blank piece of paper with

Bringing life into the world can be done in countless ways. Of course, the most obvious means of achieving this feat is through the propagation of the human race, but when taking into account the creative process, less concrete definitions of “conception” slowly begin to take shape. Take, for instance, the sheet of paper upon which this story is printed. Before Inside Direct Mail, it was clean, void, empty. But from it, a story was born—and from others just like it, the publication you’re now reading (and hopefully, enjoying). Much like a new parent, the creative professional faces a blank piece of paper with

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