Karl Rove

Heather Fletcher is senior content editor with Target Marketing.

Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.

The U.S. Postal Service removed all doubt Tuesday. "Letters are going away, as the 10-year trend below so clearly illustrates," writes a USPS spokeswoman

Disclaimer: I voted for Obama for president—twice. Peggy and I each sent his campaign some money. That said, I now despise Democrats. I received three virtually identical emails in the space of six hours. See the photo. Quite simply, this is (1) appalling and (2) insulting. The current news is horrendous—decapitations, weather, ISIS, Syria, Iraq, health care, Ebola, jobs … Many reasons exist to contact me and scare the hell out of me.

Back in the 1990s, in another political lifetime, political operatives like Mark Penn and Karl Rove made names for themselves by exploiting the advantages of closely defined messages to specific groups of voters via direct mail. But now that campaigns are investing so much time and energy in online platforms such as Twitter and Facebook to raise their profiles, snail mail campaigning gets little attention compared to its digital messaging descendants. Direct mail, it would seem, has become passé.

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