Karen Keenan

Consumers have many choices today and use a multitude of avenues to research and buy products and services. Does your business integrate email, direct mail, personalized URLs (PURLs) and landing pages to reach its customers and prospects? Whatever the answer, here are some ways to make the most of your integrated marketing efforts:

There's no doubt that you see QR codes everywhere these days — in ads, magazines, posters, etc. They offer exciting opportunities for delivering information quickly to people that are mobile. They also provide a quick and easy way to do more with a single marketing channel.

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