Kaila Garrison

Heather Fletcher is senior content editor with Target Marketing.

Kaila Garrison — the director of product marketing for Oracle Marketing Cloud — spoke to Target Marketing about cloud platforms and how Oracle Marketing Cloud is simplifying the digital ecosystem for marketers.

It took a while for ERP (enterprise resource planning)-style solutions to really reach marketing. Companies could automate and optimize inventory, production and sales information for a couple of decades, but that kind of toolset only came to marketing during the last five to 10 years, and has only really taken off with the growth of cloud computing.

More Blogs