Justine Jordan

Heather Fletcher is senior content editor with Target Marketing.

In my previous column—"Are You Ready for a Mobile Subscriber Base?"—I relayed several mobile research statistics that make the case why email marketers can no longer ignore designing and optimizing their emails for a growing mobile subscriber base. I also outlined some implications of these statistics and high-level tips, such as taking a mobile-first approach and designing for touchscreens navigated by fingers. Now, I'm tapping the know-how of my four favorite mobile email marketing optimization experts for advice on optimizing emails for mobile devices.

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