Justin Timberlake

A blog that challenges B-to-B marketers to learn, share, question, and focus on getting it right—the first time. Carolyn Goodman is President/Creative Director of Goodman Marketing Partners. An award-winning creative director, writer and in-demand speaker, Carolyn has spent her 30-year career helping both B-to-B and B-to-C clients cut through business challenges in order to deliver strategically sound, creatively brilliant marketing solutions that deliver on program objectives. To keep her mind sharp, Carolyn can be found most evenings in the boxing ring, practicing various combinations. You can find her at the Goodman Marketing website, on LinkedIn, or on Twitter @CarolynGoodman.

While watching The Grammy's on January 26, I became totally engaged with a new series of TV spots from MasterCard. In them, they suggest that a viewer may get a surprise visit from Justin Timberlake—a priceless surprise to be sure. Feeling optimistic, I quickly ran out to my front porch and made sure the light was on, the doorbell was working, and then I freshened up my lipstick 'cause hey, you never know.

The release of a blockbuster album has historically come with a few standard marketing moves. Flood the radio with an early single. Book as many TV appearances as possible. Line up partnerships with big retailers and consumer brands. But at midnight on Thursday, when Beyoncé released her latest album, she did none of those things. Instead, she merely wrote, “Surprise!” to her more than eight million Instagram followers, and the full album—all 14 songs and 17 videos of it—appeared for sale on iTunes

During Kirstine Stewart‘s keynote at Tuesday’s Digital Day 3D in Toronto, the head of Twitter Canada addressed everything from the notion of Twitter “disrupting” the TV space (she says it’s not) to how Canadian celebrities are doing well on the platform (hello, Justin Bieber, with your 46 million followers). She also discussed how brands are—and could be—using Twitter to further connect with consumers through conversation. We know you’re already well-acquainted with the basics about the platform that’s known as the digital watercooler, so here are a few things from Stewart’s presentation that you may not know about the platform—or Stewart

Now owned by an ad network and backed by Justin Timberlake, Myspace is getting a redesign that — dare we say it — is making Facebook look like it was designed by a kid in a college dorm room. As others have pointed out, it's borrowing a lot from Pinterest and Windows 8, but mostly it just looks fresh, original and interesting, despite the gratuitous profile pics of Mr. Timberlake. The design and function is attempting to appeal to the last known segment that still pines for the Myspace of old: the music industry.

And they're off. Justin Bieber fans are on their way to set a Guinness World Record for the teen hearthrob's 18th birthday. The goal is to send the most social media messages in 24 hours. What better gift can you give someone who has everything? Today, Justin Bieber is officially legal. Currently, "#HappyBirthdayKidrauhl" is trending on Twitter. Kidrauhl is one of Bieber's many nicknames. The singer currently is on Twitter, retweeting, following and replying to his fans. Bieber has more than 17 million followers, coming second to Lady Gaga, who has more than 18 million. Fans set up the website, www.happybirthdayjustinbieber.com, equipped with a counter …

For as long as there have been celebrities, there have been companies paying them a pretty penny to endorse their products. A celebrity spokesperson can make an advertising campaign iconic (think Cindy Crawford and Pepsi), help a brand become relevant to a new generation (Lady Gaga and Polaroid), or—when done poorly—hurt a brand’s image. Remember The Situations’ unintended endorsement of Abercrombie & Fitch? With more brands forgoing traditional advertising media and turning their attention to social media ad spending, it’s no surprise that "Celebrity Tweet Endorsements" have become big business.

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