Justin Long

Melissa Ward is the managing editor for Target Marketing, and she has opinions! More importantly, she's a nerd for great copy and design, a disciple of authenticity, and really loves it when marketers get it right.

Thomas Bauer is a partner at McKinsey Marketing and Sales.

In this throwback episode of "What Were They Thinking?" Melissa discusses one of the most iconic ad campaigns of 2006, Apple's "Get a Mac." Running over the course of three years and producing 66 30-second spots, "Get a Mac" found its place in pop culture, amused consumers and caused a bit of a mini-crisis for Microsoft as the company scrambled to deal with the ad series' popularity.

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