Justin Gagnon

Daniel Burstein is the Senior Director, Content and Marketing at MECLABS Institute. Daniel oversees all content and marketing coming from the MarketingExperiments and MarketingSherpa brands while helping to shape the marketing direction for MECLABS — digging for actionable discoveries while serving as an advocate for the audience.

I talk to a lot of marketers in my line of work, and my first question is always the same: “How does your company serve a customer?” On the surface, this question has nothing to do with why I’m talking to the marketer. But to me, this question strips back that complexity and gets to the very heart of the matter.

If you’ve heard of the Rashomon Effect before, you probably learned it in the context of unreliable eyewitness testimony. It certainly has a negative connotation, and if you come across the Rashomon Effect you might prefer to avoid the situation entirely. But don’t avoid these situations. Lean in.

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