Julie Hilgenberg

As patients, we often turn to physical therapists when seeking treatment for back pain, debilitating injuries or trauma rehabilitation. According to Julie Hilgenberg, advertising manager for the Alexandria, Va.–based American Physical Therapy Association (APTA), efficiently and effectively reaching therapists requires an understanding for and appreciation of the tendency for these professionals to be well-educated, compassionate and interested in learning the latest trends in therapy technology, business management, and treatment methods and modalities. The 2008-2009 edition of the Occupational Outlook Handbook reports there are more than 172,000 physical therapist positions in the U.S., 52,000 in private or public hospitals, and about 17,000 in home health

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