Jude Hoffner

Thorin McGee is editor-in-chief and content director of Target Marketing and oversees editorial direction and product development for the magazine, website and other channels.

What's the future of marketing? What can you do with augmented reality in direct mail and print marketing? How do you optimize print, email and marketing automation strategies to engage customers?

It has become difficult to understand if an overall marketing strategy is maximally efficient. So how do you determine if there is room for improvement in your marketing practices? It starts with collecting and organizing useful data (resist the allure of "Big Data"!). Here are five steps to gathering data you can use to make your marketing program more efficient.

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