Juan Gonzales

Good Luck With the Hispanic market! By Lois K. Geller As I find our agency doing more work in Spanish for markets in South America, I've been "noodling" over the potential of the Hispanic market here in the United States. So I asked someone from my office to buy a few Spanish-language magazines and newspapers today. She came back with People en Español, Vogue en Español, Vanidades, Architectural Digest en Español and El Diario. There were plenty more on the newsstand, but she ran out of cash. Apparently, there's no shortage of ways to reach Spanish-speaking prospects and, judging by the people I

More Blogs