Santa Claus isn't the only one who makes his list and checks it twice. Direct marketers do, too. But, experts say, they definitely have to look over their lists more often than that. To help marketers out, those in the list business provide their own itemizations of overlooked testing strategies.
AccuData announced it will provide OSI Restaurant Partners, LLC (OSI) with its scalable, cost-effective customer and prospect database marketing solution, AccuBase. The company will roll out the customized, desktop marketing solution among their flagship brands. The OSI AccuBase solution is an integrated platform that includes a powerful email marketing tool allowing each brand to develop and execute sophisticated email campaigns right from their desktops.