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Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.

We've asked a coterie of marketing experts to join Entrepreneur's Team Digital to provide answers to your common questions about building an online presence. … In this week's column, our Team Digital answers: What's a big social media mistake business owners make? Brian Solis: Ignoring social media altogether, because they don't have time to understand its impact. They write it off in the name of focusing on other more pressing priorities—or they misinterpret social media as distractions, silly networks and apps that kids use. Another mistake business owners make is they jump in to all of the hottest social properties

In the immortal words of The Wall Street Journal’s Laura Landro, written last Friday about her long weekend at the George V Hotel in Paris: Of course, you pay dearly: Even taking into account the strong euro, prices at the George V, like other luxury hotels, are stratospheric. Internet access, at $32 for 24 hours, feels like highway robbery. And when a club sandwich, small shrimp salad and a couple of Coke Lites come to $157, you know you aren’t in Kansas anymore. Where the British pound equals $2, the euro is a paltry buck and a half. Dinner in Germany and Austria was

The Bush Administration is being terribly hurt by the media. The Government Accountability Office issued a report in January 2006 stating that the current administration in Washington spent $1.6 billion on public relations over 2-1/2 years. Of that, $1.1 billion was for military recruitment. That leaves $500 million for image building. Yet the president’s job approval rating is in the mid- to low 30s. What’s gone wrong? Dwight Eisenhower, Master of PR If you saw George C. Scott in “Patton,” you will recall the slapping scene. Patton, visiting grievously wounded and dying soldiers in a field hospital in Sicily, came upon Pvt. Charles H. Kuhl of the 26th Infantry

Probably not, but it's fun to try! Nov. 15, 2005: Vol. 1, Issue No. 48 IN THE NEWS Combating Critics' Pans With a Blitzkrieg of Ads If you have watched any television in New York or listened to local radio in the last two weeks, you have probably heard about "In My Life," the new Broadway musical currently at the Music Box Theater. Its commercials, after all, have been everywhere, complete with heartfelt audience testimonials, snippets of cheering crowds and mentions of rave reviews. All of which might give you the impression that "In My Life" is a hit. You would be wrong.

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