About two years ago, U-T San Diego had a problem any publisher would love to have—let alone a 146-year-old legacy print publisher. "We were running out of ads," says Joseph Gordon, research director at the news organization. "Our salespeople were coming to us and saying, 'Hey, we want to book this.' And I'd say, 'Sorry, there's no inventory left.' And every time we turn away an advertiser or money, it's obviously a big issue."
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