Jordan Kretchmer

Heather Fletcher is senior content editor with Target Marketing.

In what many journalists call a "Friday night news dump," parlance for dropping a big story that organizations hope won't get noticed right away, Facebook announced that it will all but do away with organic brand reach on consumers' news feeds in January. "Pages that post promotional creative should expect their organic distribution to fall significantly over time," according to Facebook. That prompted this Monday Forrester Blog post from Nate Elliott: "Facebook Has Finally Killed Organic Reach. What Should Marketers Do Next?"

Some brands are so upset about the decline in the number of fans who see their organic posts on Facebook that they're writing Dear Mark (Zuckerberg) notes, but there's no need to be so extreme, says Jordan Kretchmer. The CEO of San Francisco-based content marketing product and services provider Livefyre writes in "Why You Should Re-evaluate Your Facebook Strategy," a piece iMedia Connection published on July 29, that marketers shouldn't simply give up or forkloads of money over to Facebook.

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