Jordan Cohen

Heather Fletcher is senior content editor with Target Marketing.

As mobile use grows, marketers have fewer opportunities to employ cookies to track consumers and target them with online ads. This may be a distressing trend for some marketers, as Fluent CMO Jordan Cohen says his company's research reveals "60 percent of all ads are now displayed on mobile devices." It's one of the reasons many vendors use email addresses to track consumers online, including Facebook's Custom Audience Targeting and now, perhaps, Google's similar product. In both cases, however, marketers need to supply the vendors with their customers' email addresses in order to get started. This post will provide a few ideas for gathering more opt-ins from consumers before handing the information over to vendors like Google.

The pool is closed, the kids are headed back to school, and all hope seems lost. But wait! Holiday Season 2012 is just around the corner, and you are your company's Email Marketer Extraordinaire. These next few weeks are your moment to shine, and you have the opportunity to not just rake in the big holiday bucks, but to totally blow your sales targets out of the water (and to show off some outside-the-box thinking in the process).

Direct Marketing Day @ Your Desk is proud to announce its all-star morning keynote panel. Taking on the hottest marketing topics of the day starting at 10:15 a.m. on March 15, these four industry leaders will speak about “Truth, Lies and Marketing”: Jared Blank, Vice President, E-Commerce, Tommy Hilfiger; Jordan Cohen, Vice President of Business Development, Pontiflex; Dennis Dayman, Chief Privacy and Security Officer, Eloqua Corporation; and Nicole Delma, Chief Data Officer, RCRD LBL.

The Scotts Miracle-Gro Co. of Marysville, Ohio, knows for a fact that there are people who enjoy watching grass grow. The company's even weeded out the ones who enjoy it so much that they want as much information as they can get about how to make it grow taller, thicker and greener.

I often call list growth "The Holy Grail" of e-mail marketing—it's one of the most desired, yet elusive, goals of any e-mail marketer. According to a recent study by Forrester Research, "finding new e-mail subscribers" (44 percent) and "retaining existing" ones (29 percent) rank among the top five challenges e-mail marketers say they'll face during the next two years, consistent with survey results from many years prior.

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