Jonny Rowntree

Direct mail: It can be a contentious issue. Its very name is a problematic euphemism to some. While businesses occasionally describe it as advertising mail, those who it targets tend to have a less flattering name for the stuff. But say what you will the ROI of direct mail has been increasing year on year for the last decade. Direct mail is a very real phenomenon and in today's business environment its relative merits bear close examination.

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