Recently I was asked: "What methods, besides paid traffic, would increase new leads and visibility in the B-to-B market?" This great question opens up the door to a conversation about Google's newest cast of characters. (Panda, Penguin and Hummingbird) in the last few years. Let's review what each of these changes brought and where business marketers' focus should be to score the elusive front page rankings of Google on the terms that matter to you
Online reviews have become such a powerful force on the Web, businesses ignoring them do so at their own peril. Indeed, according to a 2011 study by Cone, 80 percent of people will change their decision to purchase an item or service based on a bad online review.
So, you have a great product and your customers love you, but the renew date is yearly. Knowing how to share and engage with your current clients can be one of the most overlooked parts of the customer lifecycle process. Here are three ways to engage your current customer base, and leverage the opportunity to over deliver on value while collecting priceless information