Jonathan Newhouse

Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.

I’ve written a number of times that one way to deal harshly with unfriendly media is to deny access: Issue no press credentials. Force them to stand with their noses to the window pane and regurgitate the same AP or Reuters stories that all the other cheapskate newspapers and magazines use. That the Obama campaign has denied access to The New Yorker is delicious. I have 104 days to make up my mind, and I’m still not sure about Barack Obama or John McCain. Will this be yet another presidential election where I go into a voting booth holding my nose and pulling the

Magazine blow-ins—the little subscription cards that fall out of magazines—are very efficient in bringing in new subscribers. The reason is obvious. If a non-subscriber reads an article in a magazine and wishes to subscribe, the means to do so is at hand. All you do is fill in the postage-paid card and drop it in the mail. The magazine starts arriving, and you pay the bill. Blow-ins (and bind-ins) work. They are responsible for an average of 12 percent of new magazine subscriptions at a cost per order of $5 to $10—peanuts compared to a direct mail shot. Blow-ins also irritate people. Back in 1987, New

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