Jonathan Chicquette

Heather Fletcher is senior content editor with Target Marketing.

Click above/below to view this webinar, originally offered as a session at the 2012 DirectMarketingIQ Virtual Conference & Expo - Direct Marketing Day @ Your Desk.

Email marketing is one of the most reliable lead generation tactics. No customer acquisition tool offers better ROI for the money. Too bad your campaigns always seem to catch a cold. Do you spend all your time trying to get into the inbox? Do you have to fight other brands for customer attention? How can you possibly hope to stand out? How can you ensure success?

This workshop is the cure to your email ills. Marketfish Director of User Experience, Jonathan Chicquette, runs some HTMLs through a battery of tests, analyzing such criteria as:

    * Inbox Deliverability
    * Effectiveness of Subject Line and Body Copy
    * Strength of Your Call to Action
    * HTML Formatting
    * CAN-SPAM Compliance

Click here to view this webinar. 

“The Doctor Is in: Take Your Email Creative in for a Checkup”  virtual workshop with Dave Scott and Jonathan Chicquette from Marketfish will offer attendees hands-on prescriptions to make their email campaigns great on March 15. Ahead of that appointment, Chicquette offered these over-the-counter tips for email marketers whose campaigns need relief today.

If you want to meet people at a fancy cocktail party, you don't come wearing a Hawaiian shirt, shorts and flip-flops. People will either ignore you or have you physically removed. Email marketing campaigns without best practices risk the same sorry result. You dress your email up in a Panama hat, send it to the crowd you thought might work, and realize too late that it crashed the wrong party. Now that's embarrassing. Here are the five best practices you should employ to make your email campaign turn heads—in a good way.

More Blogs