Jon Roska

Chuck McLeester's blog explores issues about marketing and marketing measurement. He is a marketing strategist and analyst with experience in healthcare, pharmaceuticals, financial services, pet products, travel/hospitality, publishing and other categories. He spent several years as a client-side direct marketer and 25 years on the agency side developing expertise in direct, digital, and relationship marketing. Now he consults with marketers and advertising agencies to create measurable marketing programs.

If you’re looking to hire new graduates, learn who the best candidates are by networking with their college professors. My former partner, Jon Roska, brought the best and the brightest college grads into the agency every year by networking with professors at local universities.

Luminaries of the direct marketing world gathered on October 11, 2008 to recognize the contributions of Roska Direct's Jon Roska and Scholastic to the educational goals of the industry. During the DMEF's awards program, luxury items were auctioned off to raise funds for future DMEF initiatives.

Chief marketing officers are supposed to be concerned with finding and serving their companies’ target audiences. But with Spencer Stuart putting the average tenure of a CMO at just a little more than two years—compared to nearly four years for CEOs—many have got to be sweating about the imaginary bull’s-eyes on their backsides. A recent article in Investor’s Business Daily noted these stats and ventured a couple of theories as to why CMOs end up on the chopping block so quickly, including a poorly defined role, ignorance of new media and outdated skill sets in today’s digital world. Meanwhile, their employers want to see

More Blogs