Jon Hamilton

With Paul Barbagallo Telemarketers must embrace the principles of permission-based marketing in order to survive, according to teleservices expert Jon Hamilton. Hamilton spoke in June at the Direct Marketing Association's (DMA) Annual Teleservices Conference in Palm Beach, Fla. A 30-year industry veteran, Hamilton is CEO of Authtel Permission Solutions and president of JHA Telemanagement. Prior to forming Authtel, Hamilton served as president of the American Teleservices Association (ATA) and chair of the DMA's Telephone Marketing Council. He now pauses to reflect on the impact of do-not-call legislation, leveraging direct mail to regain permission to call consumers and a telecommunications company that got it

The balance of power has shifted: Consumers have put a premium on their time. Inundated with countless marketing messages competing for their attention, the American public has expressed its displeasure through its demand for Do-Not-Call and Can Spam legislation. Moving forward, successful marketers will be those who embrace the principles of permission-based marketing and begin to court consumers’ favor by building relationships. Break Through the Clutter “The days when all can graze cattle on the village green are gone,” says Don Peppers, founder of the Peppers & Rogers Group and co-author, with Martha Rogers, Ph.D., of a series of international best sellers on relationship

For some in the telemarketing industry, the Federal Trade Commission's creation of the National Do-Not-Call Registry was a call to arms. For telemarketing consultant Jon Hamilton, president and principal of JHA Telemanagement, it was a wake-up call. "The number of unduplicated households on the do-not-call list today is 42 million to 44 million, according to sources I know who've analyzed the file," says Hamilton. "We're heading to 60 percent to 70 percent of all U.S. households being on the list. Without permission marketing, consumer telemarketing will cease to be an effective marketing tool." At the time this interview with Hamilton

As an industry, we have been spending a good deal of time discussing the legality of the Federal Trade Commission's National Do-Not-Call Registry, and the case for and against protection of commercial speech. But I think we're missing a bigger point: Millions of Americans signed up to stop receiving telemarketing calls. This includes many people who do direct marketing for a living. And while it was important for the American Teleservices Association and the Direct Marketing Association to sue to prevent the do-not-call list from taking root in its current form (the associations have concerns about the commission's ability to administer the list, including

By Paul Barbagallo, assistant editor, Target Marketing & Inside Direct Mail Legislation establishing state-maintained telemarketing do-not-call lists has been introduced in Minnesota, Oklahoma and Washington State. If enacted, these states will join 25 others already maintaining their own lists. These bills follow the heavily debated do-not-call registry in California, a state so innundated with evening phone solicitations that the measure gained snowball-like momentum as it rolled to the Capitol. Senate Bill (SB) 771 eventually passed, enabling Californians for sign up for the registry beginning in January 2003. Under the program, California consumers will be able to place their phone number on the state's

More Blogs