Google is just one arm of the ad-blocking monster, but it’s muscular. “Google Disabled 49% More Ads in 2015,” reports the Wall Street Journal on Thursday. Another appendage, Apple, recently gave 700 million of its customers ad blocking options, too. So will content marketing enable marketers to reach consumers?
Marketers like easy. Who doesn’t? But easy isn’t going to work much longer, because ad blockers are gaining traction among consumers, says Quartz. To avoid being rolled over — or worse, ignored — stay away from buying display ads next to clickbait. Instead, opt for sourced, quality content because consumers are sick of listicles and other articles that patronize rather than explain.