John von Brachel

Melissa Ward is the managing editor for Target Marketing, and she has opinions! More importantly, she's a nerd for great copy and design, a disciple of authenticity, and really loves it when marketers get it right.

Heather Fletcher is senior content editor with Target Marketing.

Even financial institutions whose leaders recognize the need for content marketing can still get it wrong — housing the content only on the bank site and leaving it filled with jargon that consumers, at worst, may not understand and, at best, may not want to read.

Cleveland: It's not just home to the Rock and Roll Hall of Fame, LeBron James and the Cavs, and one of my favorite speakeasies. It's also home to Content Marketing World — one of my favorite conferences.

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