John Squires

By Paul Barbagallo Target Marketing spent a few moments on the phone with this year's inductee into The Direct Marketing Association (The DMA) Circulation Hall of Fame, John Squires, executive vice president, Time Inc. Squires' responsibilities include overseeing Time Inc. consumer marketing, Time Inc. Interactive, and Entertainment Weekly magazine. Target Marketing: In this tough economic climate, what is one thing circulation directors can do to maintain their circulation? Squires: I think probably the area with the most opportunity right now is to look at the marketing flexibility that's been provided by the revision of the ABC rules that were put into effect a

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