John S. Carter

Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.

One of the sublime pleasures of researching and writing this cranky little e-zine is watching a story build and then spin totally out of control—just like the cyclone in “The Wizard of Oz.” Just when you think things couldn’t possibly get worse for the people involved, they do. Julie Roehm, the 35-year-old dynamic senior VP-marketing communications at Wal-Mart was brought in from the automobile industry to oversee the company’s half-billion-dollar-plus advertising budget. She allegedly rubbed Sean Womack, Wal-Mart’s VP of marketing communications, the right way and everybody else the wrong way—and the two lovebirds were thrown out on their tails. Not only is Roehm

The idea that Bostonians would wake up one morning and find out that the Ritz-Carlton Boston was suddenly the Taj Boston is astonishing. Built in 1927, the Ritz-Carlton was to Boston what the Plaza was to New York; the Palmer House was to Chicago; and the Adams Mark was (and is) to San Francisco—a home away from home that offered unmatched elegance, service and ambiance. I’ll take it one step further: perpetual perfection. The motto of the Ritz-Carlton staff: “We are ladies and gentlemen serving ladies and gentlemen.” A second Ritz-Carlton exists in Boston. But if you Google “The Ritz-Carlton Boston,” the following is

Plus … Best Wishes for a Joyous Holiday Dec. 20, 2005: Vol. 1, Issue No. 57 IN THE NEWS Letters | Academy of Natural Sciences not serving well It's indeed a shame the museum is going under, but The Inquirer's article ["Dinosaur Museum Itself Is Threatened"] stresses its importance only to the scientific community. The museum hasn't been stressing its importance to the general public for many, many years; that neglect shows, and that's why the public has turned away from it. --Allene Murphey, Letter to the Editors, The Philadelphia Inquirer, Dec. 16, 2005 In the 1980s, the Whitney Museum of American

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