One group often overlooked in the glut of yearly forecasts is B-to-B marketers. The group needs special tips all its own, according to Wilton, Conn.-based SiriusDecisions, a B-to-B research and advisory firm. After all, "it may be B-to-B, but it's still people to people," says Ruth J. Morrison, CEO and founder of What's The 411 Networks. Morrison uttered that phrase on Nov. 11 at the B-to-B roundtable hosted by Target Marketing at The Union League Club of New York.
Read more on B2B Marketing, Lead Generation, Market Research, Sales As 2010 draws to a close, B2B teams are sharing what they've learned from the year's challenges, and forging tactics for 2011. What lessons have we learned from the struggle that was 2010? And what new wisdom are we applying to 2011? From the myriad reports circling the Internet, here are a few points to consider. Results from a recent Fusion b2b survey show that: A full 66 percent of respondents plan to increase their marketing plans and budgets for 2011. Lead generation is the top marketing priority for