John Michell

By Lisa Yorgey Lester Get ready for another postal rate hike. International direct marketers can be sure global postage rates will go up this January, when terminal dues increase by 15 percent. Managed by the UPU, the terminal dues system is used to calculate the payments between countries for delivery of inward international mail. Payments are based on a percent of a country's domestic letter mail rate for delivering international mail received from other countries. Consequently, international postal rates will likely increase. Don't let a global postal increase eat into your bottom line. Much can be done to lower these ever-expanding costs. Here are

By Lisa Yorgey Domestic mailers are not suffering rising postal costs alone--the cost to mail internationally also has risen. However, mailing fewer catalogs and doing so less frequently is not the only way to curtail expenditures. John Michell of Johnson and Hayward shares a few tips on how U.S. catalogers mailing overseas can cut costs. * Use polywrap instead of envelopes to enclose your catalog. This will reduce the weight of a mail piece. * Mail two catalogs at the same time. This will certainly work if you have two related books, such as a clothing catalog and a home accessories catalog. Since

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