Turkey on Thanksgiving. It's the most traditional, trusted meal of the year. What could convince me to entrust this sacred meal to a little-known direct marketer's website? Here's the story of Dr. Strangebird: How Cajun Grocer got me to stop worrying and trust the turducken.
Chief marketing officers are supposed to be concerned with finding and serving their companies’ target audiences. But with Spencer Stuart putting the average tenure of a CMO at just a little more than two years—compared to nearly four years for CEOs—many have got to be sweating about the imaginary bull’s-eyes on their backsides. A recent article in Investor’s Business Daily noted these stats and ventured a couple of theories as to why CMOs end up on the chopping block so quickly, including a poorly defined role, ignorance of new media and outdated skill sets in today’s digital world. Meanwhile, their employers want to see