John Lee

Google confirmed a few weeks ago that moving forward, all keywords from organic search will be encrypted, or secured through the HTTPS protocol. From an SEO perspective, this means site owners and marketers will no longer benefit from organic referral keyword data. "Not provided" is a term that SEOs have been familiar with for the past couple of years now. For those unfamiliar with "not provided," this is how a referral keyword is listed in Google Analytics as a result of an encrypted search

COLUMBIA, Md.--(BUSINESS WIRE)--Merkle www.merkleinc.com, the nation's largest and fastest growing independent customer relationship marketing agency, today announced the hiring of David Magrini as vice president of the insurance and wealth management practice, a position focused on leading and building the consulting practice for Merkle's insurance and wealth management clients. Magrini brings his expertise and deep analytic roots from his experience working for prominent insurance and health organizations on both the client and agency side. Magrini will help Merkle provide its growing and diverse roster of clients with end to end capabilities and translate analytic data into valuable marketing strategy.

Faced with declining response rates, The Hartford (Hartford, Conn.; $24.7 billion in 2009 revenue) wanted its direct mail to deliver more ROI. Working with Columbia, Md.-based database marketing agency Merkle, the company has used customer data to develop a testing and analytics framework to optimize messaging, shoring up its direct-to-consumer efforts.

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