John Hull

(July 29, 2008) - Melissa Data, (www.melissadata.com), a developer of data quality and mailing preparation solutions, is arming local businesses with a strategy they can use to reach out to likely customers with direct mail - even during tough economic times. The strategy is called "saturation mailing" and it works by "saturating" a direct mail message within a localized area (i.e. a radius from your business, a ZIP CodeTM, city or county) by reaching the majority of households and/or businesses in a postal carrier route. "An economic downturn like we are experiencing now actually provides an opportunity for businesses to build greater market share by taking advantage of new buying concerns, projecting a stable image, and dominating the field when the competition is silent," said John Hull, Vice President of List Sales for Melissa Data. [...] a saturation mailing is the perfect vehicle for local businesses - it's a very cost-effective way to market to your best customers - your neighbors.

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