John Hockenberry

Heather Fletcher is senior content editor with Target Marketing.

Besides MSNBC’s Rachel Maddow, those critiquing gun marketing seem to be getting it all wrong. The news show host is one of the few correctly identifying the firearm and its manufacturer’s marketing message. So that brings into question — does gun marketing even matter if Americans can’t even identify a specific product, let alone its marketing message?

Consumers ordering from often assume Amazon itself is delivering the packages, because of the branding on the boxes. But Amazon is teaming with USPS, FedEx and UPS to send the packages — at least for now.

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