Being ignored by male doctors when you say you’re in pain. Seeing all-male government panels discussing women’s reproductive health. Then noticing health ads on TV are mainly about male medical issues — usually involving bathtubs. These are the opportunities healthcare marketers have to address when they start effectively reaching women, and one expert suggests the best method is emotional connection using an old-fashioned marketing channel — TV commercials.
Trends marketers must know mean budgets may change to accommodate them. On Sunday, a marketing influencer listed a few in his Forbes.com article.
If you have a product you're really proud of, it should speak for itself. But when it comes down to it, you still need to get customers on your website in the first place—especially if you're running an e-commerce operation. We asked a panel of 13 successful entrepreneurs to share their best advice for generating high-quality, organic search traffic to their business websites. Here's what they had to say