John Foley

John Foley Jr. is the CEO of interlinkONE and Grow Socially. John and his team help printers get on a strong path to marketing success. Their approach includes software solutions, consulting, Website development, marketing audits, and strategic marketing plans. interlinkONE’s software solutions for the print industry include their marketing automation platform, MAX, and ilinkONE V8. Learn more about MAX: Marketing Automation. Executed. by visiting MarketWithMAX.com, John at JohnFoleyJr.com, and his companies at interlinkONE.com and GrowSocially.com.

Mark Michelson is the Editor-in-Chief of Printing ImpressionsServing in this role since 1985, Michelson is an award-winning journalist and member of several industry honor societies. Reader feedback is always encouraged. Email mmichelson@napco.com

Buying or renting lists and buying lookalike audiences can be great options for marketers who are trying to find new customers, but gaining organic opt-ins may literally be priceless.

At first, the post about email marketing looks basic, but then John Foley, the CEO/CMO at interlinkONE and Grow Socially, changes up the tone by adding a few unexpected tips to his Tuesday post on LinkedIn Pulse.

There is no doubt that mobile is having a dramatic impact on the world of marketing. To integrate print and mobile, many marketers have turned to mobile 2D barcodes to make their materials interactive. This includes QR Codes, Microsoft Tags, SnapTags and invisible watermarks that are placed inside of images. Also, Near Field Communications (NFC) is starting to create quite a buzz as a possible replacement for those other solutions. If you are currently trying to decide which solution you should use to make print interactive, there is one major thing to keep in mind: It's not about you—it's about the user.

Did you think QR Codes were everywhere in 2011? If so, you should expect to see more of the same in 2012. Sure, there are absolutely going to be other mobile technologies (such as NFC, perhaps) that will push their way a bit further into the mainstream. But with QR Codes, the momentum has reached a tipping point. Here are a few tips to incorporate QR Codes into your marketing materials so your audience will scan.

Whether it's considered a marketing slogan or the city's unofficial motto, "Keep Austin Weird" sure has sold a lot of T-shirts. And, while that saying has resulted in a lot of photos and stories being submitted to KeepAustinWeird.com, the overall effect isn't quite geosocial marketing. But perhaps the perfect example of that marketing practice did happen from March 11-15 right in the heart of weirdness, when American Express and foursquare teamed up to offer deals from more than 50 Austin merchants during SXSW Interactive.

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