John Deneen

In today’s online shopping world, consumers look for the most simple and efficient sites to purchase from. No one likes to waste time on a site that makes products difficult to find or checkout too tedious a task. With that in mind, Larry Kavanagh, CEO and founder of Covington, Ky.-based e-commerce solutions provider DMinSite, says the most important question to ask is, “What really helps the shopper?”

by Katie Haegele You're a successful direct marketer and you know it's time to take your business online. Or, you're already there, and you need some expert advice to make your site even better. Look no further. Before digging into our extensive listing of service providers, take the time to figure out exactly what you'll need to succeed. The good news: A lot of this New Economy advice will be old-hat to direct marketers, as our industry is well versed in the need for target marketing. Newcomers, on the other hand, must first answer such basic questions as,"Where does your target audience

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